IAG comprises Iberia, Aer Lingus, and Vueling; and British Airlines is presently the senior partner of this group. Recently a superbly running self-sufficient airline has taken its place among IAG. That piece is called Norwegian Airlines.
The reason behind it is clear. Norwegian airlines seemed to be a possible risk to the BA and they planned to cut down the threat before it took some dangerous shape by taking it under their control.
Financially, Norwegian wasn’t in a stable condition. Their plan to fly in the places that stand between Berlin and Barcelona was not that much flourishing, though it’s not an out and out failure. Besides, the European airlines‘ network was reduced to mainly the Scandinavian interior.
Overseas flight from Edinburgh, Shannon, Cork, and Belfast was very challenging, but it was never seeing the face of success here either. Consequently, on Friday afternoon, it came into known that from the various routes would only be operated during summer. They were simply aiming to reduce the losses.
And when Norwegian airlines were under the debt of £2bn, IAG grasped the opportunity of buying it in an attempt to make the best out of it. They knew that Norwegian is good at handling long-haul aviation on a low budget. So, they wanted to use these experiences in an expanded Level. Other sides of Norwegian that IAG finds exciting are cost-cutting practices such as appointing new crew, booking a fresh aircraft at a good price point etc.